Not because what they're building isn't impressive. Because no one's showing it. The construction businesses getting the calls, the better contracts, the enquiries they didn't have to chase — they're the ones people can actually see.
That gap is what Obi Studios exists to close.
Obi is Ethan’s cat, named after Obi-Wan Kenobi from Star Wars, and the inspiration behind the studio’s name.
I started out as a filmmaker doing real estate content across Auckland. Shooting finished homes, working with property flippers, the polished end of things.
But the work I couldn't stop thinking about was what came before that. The actual build. The crew on site. The grit and precision behind what eventually becomes a finished property. That's where the real stories were.
So I followed that. Niched into construction and trades content marketing, built a body of work in that world, and eventually built Obi Studios around it.
"There's something about this industry specifically. It's full of people who went out and built something themselves, with their hands, on their name, on their reputation. That mentality resonates with me deeply. And I want the world to see it."
Obi Studios is a trade and construction content marketing studio based in Auckland, New Zealand. We work with builders, contractors, and trades businesses across Auckland, Waikato, and Wellington, creating cinematic short-form video and social media content that actually reflects the quality of their work.
Not stock footage. Not generic templates. Real NZ projects, real people, real work, turned into content that builds trust and brings in enquiries.
Across our construction and trades clients we've generated nearly 1.5 million views from nine videos, over $500,000 in leads in six months, and helped one NZ builder quote $4 million worth of work off the back of a $200 content campaign.
If you're a construction or trades business owner who takes pride in what you build and knows your brand should reflect that, this is for you. You're not looking for cheap content to tick a box — you want your online presence to match the standard of your actual work.
When you work with Obi Studios you get one person who genuinely loves this work. No account managers, no handoff chains. I handle the strategy, the filming, the editing, and the posting. You focus on the job.
Clean, consistent, cinematic content. Every month. In the background.
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